01 · the problem
An independent record label lives on attention in the narrow window around a release, and that attention is entirely intermediated. Followers are not an audience the label owns, they are an audience it is permitted to reach when a ranking function decides to allow it. The roster and the release calendar were scattered across social platforms with no single place a listener could go and no channel the label controlled.
02 · what i built
A mobile and web app carrying the label’s artist roster and its release announcements in one place, so a listener who wants to know has somewhere to go, and the label can reach them without asking a feed for permission.
- The roster in one place
- Every artist on the label presented together, which is the thing a listener who has found one of them is looking for next.
- Release announcements
- Drops announced through a channel the label owns, rather than posted into a feed and ranked by somebody else.